Editorial relevance
Every guide starts with a defined reader need, category and location. We do not generate pages from every possible category and city combination.
Editorial standards
How we research and structure Best in Britain guides
Our methodology is designed to keep guides useful, maintainable and commercially transparent while avoiding thin directory-style pages.
Every page should serve a defined reader need, show why a category matters, and separate editorial judgement from commercial interest.
Central source data
Business details are maintained in central records and referenced by articles, reducing duplication and making future checks easier.
Clear commercial labelling
Sponsored placements and commercial relationships should be labelled where they appear. Paid interest does not remove the need for editorial fit.
Selection criteria
What we look for
Inclusion is based on fit for the article, not a public rating system. The exact weighting can vary by topic, but the checks below guide our review.
Relevant services for the guide topic
Location fit for local or national coverage
Clear public information about what the business does
Evidence of sector experience or specialist focus
Website quality, service clarity and contact availability
Suitability for readers comparing providers
Editorial process
How a guide is assembled
Step 1
Define the guide
We define the article topic, audience, location scope and category before selecting businesses.
Step 2
Review public information
We assess websites, service descriptions, public materials and category fit. We do not invent missing business details.
Step 3
Structure the article
Articles include editorial commentary, reusable business components, comparison tables where useful and clear context for readers.
Step 4
Check and maintain
Records include a last checked date where available. Content can be updated when business information, URLs or services change.
Commercial transparency
Sponsored and featured placements
Businesses can express interest in featured placement or commercial opportunities, but that interest is separate from editorial review. Sponsored activity should be marked clearly where it appears.
Featured consideration does not guarantee inclusion.
Sponsored placements should still be relevant to the article topic.
Commercial enquiries are handled through the advertise page, not the editorial submission route.
Corrections and updates
If a business name, URL, service list or location detail changes, we aim to update the central record first so all article references stay consistent.
Report an updateSubmit or advertise
Editorial submissions and commercial enquiries are separate routes so readers can understand how businesses are considered.